OPENBANK

In 2025, a new digital bank brand launched in the U.S. ­– Openbank.

At Openbank, you can grow your savings with a truly high APY. Unlike other digital banks, it’s backed by the stability and security of a leading global bank.

For its debut, we had to show up differently than other banks. To attract new customers, we also had to go big at every point along the sales funnel. The result was a colossal collaboration across brand and performance and a launch program that crushed its new customer deposits goals ahead of schedule. To new customers we say, “You’re Smart Like That.”