AMERICAN HOME SHIELD

American Home Shield wanted to break into the Hispanic market with the hopes of becoming the home warranty of choice amongst Latino homeowners. An integrated multi-channel campaign leveraged the insight that this group takes pride in keeping their home running in top condition, so when something breaks that they can't fix, better to blame it on "Chupacasa." Chupacasa was our spin on pop culture mischief maker, the Chupacabra. When the Chupacasa strikes, you better be covered by a home warranty. This was also perfectly integrated with the general market campaign "Chances" featuring zombies, meteors and spaceships ... Life Happens and it pays to be prepared.